How Social Media Affects Radio

Hundreds tune in every morning and afternoon when driving to and from work. Others use it to pump up their adrenaline before hitting the club. Callers are constantly calling in for a chance to win tickets or make requests. Some routines may never change, but one thing is for sure: social media is affecting the way people are consuming radio.

To connect with consumers these days, media must utilize social media to survive. Radio is no exception to this new standard. Radio stations have launched their own Twitter accounts and feeding their followers the latest updates on news, concerts, and music releases. When tuning in, DJ’s will ask listeners to hashtag certain key phrases and voice their opinion over Twitter. Some will even read trending tweets on the air. The tweets can range from news or listeners opinion on a certain topic.

Radio is known to release the next hottest hits. Yet, thanks to Youtube, Facebook and Twitter the next hit songs are emerging online.  In order to survive, radio must appeal to the masses. They have begun to play songs that have popularized online. Gucci Gucci, The Harlem Shake, and Gangnam Style are perfect examples of this new phenomenon.  Artists and DJ’s have even begun mashing online hits with their own songs live on air.

Pandora, iHeart, Sirius Satellite radio have also surfaced in recent years.  These online stations were created to be customized by the user’s preferences and personality.  Users can listen to what they want and when they want.  Listeners can let others on their social media feeds know what songs they are currently listening to. Just another way for other listeners to be exposed to new music via social media feeds.

Terrestrial stations have also launched online listening players. Therefore anyone anywhere could can tune in and hear. They can also write in requests online and join in conversations that are trending.  Despite online efforts, radio still limits the users control on what they hear.

Many argue that radio is dying to newer technologies and social media. As I just demonstrated radio has done a good job of combining social media and updating old models. Social media continues being a dominant force in media. New features and websites are continuously launching. Radio is here to stay and will evolve as social media progresses.  

By: Joanna Ruffin

If you like this article you'll enjoy these too:

The Negative Effects of Social Media on the Music Industry

Power 96 Internship Program

How Social Media Affects Radio

6 Winning Social Media Tactics

Social media marketing can take two tracks:

1. You can have communities of fans that are just joiners— they’ll interact with your brand and, while that interaction is valuable, they will seldom spread the word to their networks, limiting your growth and reach.
2. Alternatively, you can activate a community of sharers and advocates— fans that are so engaged with your brand that they spread the word about it to their networks, increasing your reach and multiplying engagement.

Here are 6 tactics to help you maximize your social media.

Best Practice #1: Give your users a variety of ways to engage
with you and different things to do when they get to your social
pages. This promotes time spent on the page as well as return
activity (depending on the setup of your offer, content, or
promotion.) while there is no limit to the amount of applications
a brand can run on a Facebook page, only the first 12 tabs
are visible on a page. Use that space to create multiple, fun
interaction points for your users.

Best Practice #2: Use every available opportunity to stimulate
interactions with clear calls-to-action. relying on users to
interact, “Like,” share, or comment on
your brand’s page. Harness the potential
outcomes for every single interaction you
offer by instructing users on exactly
how they should engage.

Best Practice #3: Images, images, images! Facebook’s
Timeline really hinges on images— there is no other element
that gets more real estate or exposure than pictures posted
by users and brands.
 








Best Practice #4:  Keep your interactions seasonally relevant.
One of the best things about social media is that it’s so realtime. Within this format, content can get stale in days, not to mention weeks or months. Because of the 24/7 nature of the social media cycle, brands can enhance interactions with users
around a theme of current events in meaningful and relevant ways.

Best Practice #5: Mix campaign types and create new offers on
a consistent basis. certain marketing campaigns naturally inspire
users to broadcast their interactions with a brand. Research shows that
the types of marketing campaigns that are most entered by users
are not the same as the campaigns that are most heavily shared
by users; in fact, the most shared campaign types— like quizzes
and trivia or other types that showcase a user’s personality—don’t
always get the highest participation or entry rates.

Popular campaigns like sweepstakes, giveaways and coupons
are proven to get users to enter, but entrants are less likely, for
example, to voluntarily share the fact that they just entered a
sweepstakes.

Best Practice #6: Extend your social communities across a variety of platforms.

 

6 Winning Social Media Tactics

Inktel Seeks a Business Development and Marketing Services Director

As Inktel’s Business Development and Marketing Services Director, you will have the opportunity to lead the Marketing efforts of a forward-thinking and growing firm working to push the limits and be on the frontier of the newest Marketing trends in the business world. We don’t strive to be average- we strive to be the best. Operating out of Inktel’s newest location in beautiful Midtown Miami, and directly reporting to the President, you will be responsible for leading a team of creatives to develop and execute Marketing solutions for a wide variety of Marketing Services clients.

Whether it be working to build a world-class brand through strategic brand management; pushing the limits on the newest Digital Marketing strategies through Search Engine Marketing, Email Marketing or Social Media Marketing; becoming an engine for “buzz” through forward-public relations strategies; or even creating targeted messaging for Fortune 500 companies and other leading brands, Inktel’s Business Development and Marketing Services Manager position requires an enthusiastic and passionate leader with an entrepreneurial spirit. This role will challenge you to be great - and challenge you to keep up!

Responsibilities

·         Social Media Marketing – Lead the servicing of Inktel’s marketing services clients looking to push their brand forward and engage their customers using social media, search engine optimization, web design, graphic design and more.

·         Interactive Marketing - Assist with all online marketing projects, including leading the management of our Search Engine Optimization strategies, Email Marketing strategies, Social Marketing strategies across all platforms (Facebook, Google+, Twitter, LinkedIn, blogs, YouTube, Flickr and more), as well as with the management of corporate websites. Assist with other new online marketing projects such as the creation of a Viral Marketing strategy and a Mobile Marketing strategy

·         Business Development – Support all Business Development initiatives, including the creation of targeted client business solutions, including client proposals, presentations, etc. Prepare for prospective client site visits and assist Business Development team during meetings. Conduct Market Research to identify potential partners and financial feasibility of potential contracts.

·         Public Relations - Assist with all public relations projects and initiatives, including Publicity strategies (liaising with media outlets, arranging for speaking opportunities for our executives, drafting of press releases) and Event Marketing initiatives (event sponsorships, management of iCares community service events, etc.)

·         Brand Management - Assist with Brand Management initiatives such as the creation and execution of a Brand Touchpoint Inventory Analysis and the creation of new Branding Campaigns and Marketing materials.

·         Strategic Networking – Are you a connector? Do you “never eat alone?” We want someone who wants to build and strengthen the relationships with those in their network; and who is looking to build upon that network further.

·         Any and all other Marketing and Business Development-related projects as they arise. It’s never a dull day at the “Best Company to Work For” in the state of Florida (“Florida Trend” Magazine)!

Requirements

·         5 or more years of professional experience in Marketing; preferably in advertisement, logo branding.

·         Demonstrated leadership experience

·         Required: B.A. in Business Administration or Marketing

·         Strongly Preferred: M.B.A. with an emphasis in Marketing

Skills

·         Proficiency with all social media platforms, including, but not limited to, Wordpress, LinkedIn, Twitter, Facebook, YouTube, Tumblr, Google+, Flickr, etc.

·         Proficiency with the Microsoft Office suite, including Microsoft Publisher, Word, Excel and PowerPoint.

·         Preferred: Proficiency with social media monitoring platforms such as Sprout Social, Hoot Suite, etc.

·         Preferred: Proficiency with HTML5, CSS, PHP, JavaScript

·         Preferred: Proficiency with graphic design software such as the Adobe Creative Suite (InDesign, Illustrator, Photoshop)

·         Preferred: Proficiency with video editing software such as iMovie, After Effects, or any others

Inktel offers a competitive salary along with an excellent benefits package that includesmedical, dental, vision, life, STD and LTD as well as a matching 401k retirement plan.

Interested candidates should email their resumes and salary expectations to charles.angelino@inktel.com. Only those who meet the requirements as outlined above will be contacted. Inktel is a DFWP and EOE. 

Inktel Seeks a Business Development and Marketing Services Director