How Social Media Affects Radio

Hundreds tune in every morning and afternoon when driving to and from work. Others use it to pump up their adrenaline before hitting the club. Callers are constantly calling in for a chance to win tickets or make requests. Some routines may never change, but one thing is for sure: social media is affecting the way people are consuming radio.

To connect with consumers these days, media must utilize social media to survive. Radio is no exception to this new standard. Radio stations have launched their own Twitter accounts and feeding their followers the latest updates on news, concerts, and music releases. When tuning in, DJ’s will ask listeners to hashtag certain key phrases and voice their opinion over Twitter. Some will even read trending tweets on the air. The tweets can range from news or listeners opinion on a certain topic.

Radio is known to release the next hottest hits. Yet, thanks to Youtube, Facebook and Twitter the next hit songs are emerging online.  In order to survive, radio must appeal to the masses. They have begun to play songs that have popularized online. Gucci Gucci, The Harlem Shake, and Gangnam Style are perfect examples of this new phenomenon.  Artists and DJ’s have even begun mashing online hits with their own songs live on air.

Pandora, iHeart, Sirius Satellite radio have also surfaced in recent years.  These online stations were created to be customized by the user’s preferences and personality.  Users can listen to what they want and when they want.  Listeners can let others on their social media feeds know what songs they are currently listening to. Just another way for other listeners to be exposed to new music via social media feeds.

Terrestrial stations have also launched online listening players. Therefore anyone anywhere could can tune in and hear. They can also write in requests online and join in conversations that are trending.  Despite online efforts, radio still limits the users control on what they hear.

Many argue that radio is dying to newer technologies and social media. As I just demonstrated radio has done a good job of combining social media and updating old models. Social media continues being a dominant force in media. New features and websites are continuously launching. Radio is here to stay and will evolve as social media progresses.  

By: Joanna Ruffin

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Power 96 Internship Program

How Social Media Affects Radio

3 positions -- 1 full-time and 2 paid internships

Full-time Position (listing # 1):

JOB DESCRIPTION

Company:  Carnival Cruise Lines

Department: SALES ADMINISTRATION

Title: WEB AND SOCIAL MEDIA SPECIALIST

The Specialist, Web Marketing is responsible for leading the development efforts for the GoCCL.com portal including expanding the site, driving users to the site and ensuring content is always relevant and up-to-date.  This includes interacting with other commercial groups and playing a critical role in the development of site campaigns and promotions.

Responsibilities include:

·         Responsible for the day-to-day content of GoCCL including postings, banners, ticker, News and Alerts, etc…to support ongoing and new program launches that maximize profitability through travel agent sales channel. 

·          Executes changes to GoCCL based on business dynamic and needs. Identifies and develops effective product content, optimizing online navigation of GoCCL, maintaining clean and well merchandised web pages.

·         Manages all aspects of the social media strategy, including business plan and execution while leveraging on the most productive tools and forums to post information and create online Travel Agent Carnival community.   

·          Analyses and updates product placement on site and social media tools to maximize conversion and sales.

·         Responsible for maintaining an accurate inventory of all site content and appropriate owners and establishing a regular content audit and update schedule. 

·         Maintains an accurate 3 month development/promotional calendar for site and social media development and merchandising. Utilizes calendar to forecast assigned business and resource requirements.

·         Project Manage on-time/on-budget implementations of all GoCCL portal enhancements through effective partnership with Marketing and other members of Trade Engagement & Communication team

·         When required, represents portal development in GoCCL (SCRUM) prioritization sessions to ensure proper calendarization of key initiatives including site content and booking engine.

·         Partners with technology teams and external vendors to enhance functionality.

·         Create robust metrics and reporting tools to measure key aspects of GoCCL and social media performance

·          Support of GoCCL.com booking engine projects to support sales team as needed may be required.
 Additional ad hoc web support projects as requested by leader may be requested.

Requirements:

·         Bachelor’s degree in marketing, online media or technology-related field preferred or equivalent work experience.

·         2+ years of direct web experience managing website, web content and extremely current with social media trends and mediums. 

·         Web knowledge is a must. HTML and CSS coding is required, while other programming and coding backgrounds are helpful.

·         Proven knowledge of creation, editing and/or file conversion of image files via Photoshop is essential

·         Ability to handle multiple tasks, meet deadlines, and focus on detailed projects for extended periods of time.

·         Proof of managing cross-functional projects is a must.

·         High level of PowerPoint, Word and Excel skills needed.

·         Strong verbal and written communication skills and the ability to work with diverse professionals are a must.

·         Must be flexible and comfortable with changes in direction. 

·         Comfortable working occasional weekend/evening hours to meet trade audience needs (<5% time)

If interested, please should send a brief intro and resume to Ines Alvarez, Manager of Commercial Initiatives and Sales Communications atIAlvarez@Carnival.com

PAID INTERNSHIP (listing # 2):  SEE ATTACHED!

Last year with your help we were able to find an intern who proved to be wonderful.  She is now a full time employee. Once again we have a need for another intern, it would be great if you could share this job opportunity with you mailing list. Please find attached a complete job description.

Ideally, we are talking about an intern (4 days a week) or 3/4 times. The internship would need to be at least for 6 months, one year is better. Possibility to be hired if the candidate is great after a certain time. We offer: a great environment, within a fun, casual, and fast growing company

The internship will be paid, no insurance provided. We are also willing to give college credit.

Please have any interested candidate send their resume to tjova@actium.us and akuk@actium.us

PAID INTERNSHIP (listing # 3):

I'm looking for a summer intern that would like to gain some firsthand marketing experience in account management. This would be a paid internship ($10/hour; 25 hours week) from June 4th - Aug 3rd, but could lead to a possible hire after. Our office is located in Miami Lakes. Below is my partners contact info.

Please send your cover letter and resume to:
Danny Hernandez
Danny@inthescenemiami.com

3 positions -- 1 full-time and 2 paid internships

Media8 is Hiring An Account Executive

Account Executive
Reports to: Account Manager

The AE provides assistance to the AM in the day-to-day management of accounts and develops the skills necessary to
advance.
The AE will usually take assignments from the client, working with them to create a creative brief for the creative
department. The AE will also assist in handling budgets, pitches, timing of jobs (in conjunction with PM) and the day to
day running of the account.
The account executive interfaces with various agency departments to move projects through on behalf of the client.
This includes meeting with the creative director concerning creative issues and input, the media director concerning
media issues, the public relations director concerning publicity, and the production manager concerning scheduling and
timing.
Responsibilities:
 Handles day-to-day activities for assigned clients.
 Keeps apprised of progress of clients’ projects through project managers.
 Receives client briefings. Fills out Client Contact Reports for all client meetings and distributes to appropriate
agency personnel. Quickly and accurately relays Client Change Orders to all appropriate agency personnel.
 Effectively presents, sells and defends all agency work/proposals to clients; supports other client service team
members in these functions.
 Keeps apprised of clients’ brands/products/services/marketing developments.
 Assists in preparing client invoices, proposals, marketing communications and strategic marketing plans, media
and public relations plans.
 Regularly checks for and responds promptly to all client communications, including calls, faxes and emails.
 Oversees execution of approved programs.
 Checks and approves creative/production materials, copy, layouts, and production art, and coordinates client
approval of same.
 Gathers and assembles background information and analyses as needed by account manager in development of
briefs, etc
 Provides input in planning stages as requested by account mgr or production manager. Assists in mailings,
processing final copy, agendas, conference reports, proposals, correspondence and other materials related to
account service (except billing, production quotes/purchase orders, media plans), and preparing the above for
client presentations.
 Handles paperwork and maintains digital and hard copy files on all client activities, their competitors and their
industries; maintains client correspondence file, approvals, copy, forms/documents, supplies for daily processing
and tracking of account service work, etc.
 Maintains client reference notebooks and/or digital archives for all assigned accounts, detailing past work and
work-in-progress, and all pertinent information needed for accurate proofreading and meeting of client
standards.
 Takes minutes at meetings, prepares and distributes contact reports (call reports), etc.
 Makes sure all media and projects proceed according to plan and deadlines, drawing attention of account
executives to potential problems before they occur.
 Proofreads copy, artwork, agency and printers’ proofs as requested; sees that all work completes the standard
agency approval process before being reviewed by clients or turned over to suppliers.

If interested, please email cover letter and resume to celeste.gutierrez@media8.com

Media8 is Hiring An Account Executive