Social media marketing can take two tracks:
- You can have communities of fans that are just joiners— they’ll interact with your brand and, while that interaction is valuable, they will seldom spread the word to their networks, limiting your growth and reach.
- Alternatively, you can activate a community of sharers and advocates— fans that are so engaged with your brand that they spread the word about it to their networks, increasing your reach and multiplying engagement.
Here are 6 tactics to help you maximize your social media.
Best Practice #1: Give your users a variety of ways to engage
with you and different things to do when they get to your social
pages. This promotes time spent on the page as well as return
activity (depending on the setup of your offer, content, or
promotion.) while there is no limit to the amount of applications
a brand can run on a Facebook page, only the first 12 tabs
are visible on a page. Use that space to create multiple, fun
interaction points for your users.
Best Practice #2: Use every available opportunity to stimulate
interactions with clear calls-to-action. relying on users to
interact, “Like,” share, or comment on
your brand’s page. Harness the potential
outcomes for every single interaction you
offer by instructing users on exactly
how they should engage.
Best Practice #3: Images, images, images! Facebook’s
Timeline really hinges on images— there is no other element
that gets more real estate or exposure than pictures posted
by users and brands.
Best Practice #4: Keep your interactions seasonally relevant.
One of the best things about social media is that it’s so realtime. Within this format, content can get stale in days, not to mention weeks or months. Because of the 24/7 nature of the social media cycle, brands can enhance interactions with users
around a theme of current events in meaningful and relevant ways.
Best Practice #5: Mix campaign types and create new offers on
a consistent basis. certain marketing campaigns naturally inspire
users to broadcast their interactions with a brand. Research shows that
the types of marketing campaigns that are most entered by users
are not the same as the campaigns that are most heavily shared
by users; in fact, the most shared campaign types— like quizzes
and trivia or other types that showcase a user’s personality—don’t
always get the highest participation or entry rates.
Popular campaigns like sweepstakes, giveaways and coupons
are proven to get users to enter, but entrants are less likely, for
example, to voluntarily share the fact that they just entered a
sweepstakes.
Best Practice #6: Extend your social communities across a variety of platforms.
Best Practice #1: Give your users a variety of ways to engage
with you and different things to do when they get to your social
pages. This promotes time spent on the page as well as return
activity (depending on the setup of your offer, content, or
promotion.) while there is no limit to the amount of applications
a brand can run on a Facebook page, only the first 12 tabs
are visible on a page. Use that space to create multiple, fun
interaction points for your users.
Best Practice #2: Use every available opportunity to stimulate
interactions with clear calls-to-action. relying on users to
interact, “Like,” share, or comment on
your brand’s page. Harness the potential
outcomes for every single interaction you
offer by instructing users on exactly
how they should engage.
Best Practice #3: Images, images, images! Facebook’s
Timeline really hinges on images— there is no other element
that gets more real estate or exposure than pictures posted
by users and brands.
Best Practice #4: Keep your interactions seasonally relevant.
One of the best things about social media is that it’s so realtime. Within this format, content can get stale in days, not to mention weeks or months. Because of the 24/7 nature of the social media cycle, brands can enhance interactions with users
around a theme of current events in meaningful and relevant ways.
Best Practice #5: Mix campaign types and create new offers on
a consistent basis. certain marketing campaigns naturally inspire
users to broadcast their interactions with a brand. Research shows that
the types of marketing campaigns that are most entered by users
are not the same as the campaigns that are most heavily shared
by users; in fact, the most shared campaign types— like quizzes
and trivia or other types that showcase a user’s personality—don’t
always get the highest participation or entry rates.
Popular campaigns like sweepstakes, giveaways and coupons
are proven to get users to enter, but entrants are less likely, for
example, to voluntarily share the fact that they just entered a
sweepstakes.
Best Practice #6: Extend your social communities across a variety of platforms.
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