Wednesday, January 23, 2013

The Benefits of Video Marketing


Videos are popular. They are important on a website for several reasons. Below are some of the benefits of providing video on your website:

Videos can educate, entertain, entice, provoke, or otherwise cause the viewer to experience emotion and then act.

  • Videos are great for promotion.

  • Videos can build trust.

  • Video can demonstrate some products well.

  • Video can provide good content.

  • Video can make your website more personalized. 

They help you make a personal connections with prospective clients. It is the next best thing to meeting someone in person, and people FEEL like they’ve met you in person when they see you on video. Video can help create emotional appeal. Videos can increase sales because people like to do business with people they know, like and trust, and they get to know you better through your video.

Videos are great for SEO.

SEO benefits of videos:

Search engines like content. Video can help you rank higher with search engines. Google prioritizes (to some extent) websites that include video. 60% of searches are for video, and Google wants to give people what they want, and visitors clearly want video.

SEO. Lots of videos show up in search results. With some SEO you can rank videos higher in SERP and get real targeted traffic.

RANKING: A web page is 53 times more likely to be ranked on the front page of Google if it contains video.

Here are more reasons to have video on your site:

The more humorous a video, the higher chance it has of going viral.

CONVERSION: Adding video to a website makes your site 6 times more likely to convert a browser into a paying customer.

20% of visitors will read the majority of text on a website, 80% will watch the same information when presented in video.

CONVERSION: A Visitor will stay on a site an average of 57 seconds if no video…will stay 6 minutes at a site with video.

Increase conversions

Catching the e-tail trend, 55% of online retailers used video on product pages in 2009 but this technique increased to 73% of retailers in 2010.

When a video is present on a product page of, consumers spend 9% more time viewing the page compared to when no video is present.

According to Internet Retailer, an April 2010 report stated that consumers who watch product videos are 85% more likely to buy products compared to those who do not watch.

Internet Retailer released a study that found shoppers were 144% more likely to add a product to their cart after viewing a product video compared to shoppers who avoided video.

In an August 2010 report from comScore, online retail shoppers who watch video spend about two minutes more on that site and are 64% more likely to buy compared to others.

With social integration, retail sites that provide videos increase traffic and conversions to social media platforms by 30% according to the September 2010 L2 Specialty Retail Report.

In-store sales increased 6% when Reckitt Benckiser provided online video for their consumer packaged goods.

46% of consumers who shop online regularly prefer shopping on retail sites providing product video compared to 30% of consumers who occasionally shop online.

By properly implementing video to their sitemaps, Discovery Channel increased their video streams by 123%.


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